Why be nice when you can be RUDE? Founded in 2016 in the heart of Los Angeles, Rude Cosmetics delivers bold, high-quality makeup designed to help you express your true self. With vibrant pigments, playful packaging and trend-led formulas, Rude encourages you to create looks that are fierce, fearless and unapologetically you.
From glossy lacquers to matte lipsticks and plumping lip oils, Rude offers statement-making shades for every mood. Whether you prefer juicy brights or sultry nudes, these formulas make it easy to create lips that turn heads.
Experiment with Rude’s expressive eyeshadow palettes, gel liners and brow definers. Packed with intense pigmentation and blendable textures, these products help you build looks that range from soft and sweet to bold and editorial.
Dive into colourful face palettes, multi-shade eyeshadow collections and themed kits inspired by manga, pop culture and art. These fun designs allow you to unleash your imagination—no rules, no limits, just creativity.
Whether you’re going for natural, dramatic or totally RUDE, the mission is simple: let your creativity run wild and never hold back. Explore more makeup essentials in our full makeup collection and discover how Rude helps you express your individuality with confidence.
Rude focuses on bold pigmentation, playful packaging and attitude-filled formulas that encourage creativity. It’s ideal for makeup lovers who enjoy experimenting with colour and expressive looks.
Yes. While the brand is known for bold colours, many products are easy to apply and beginner-friendly. Palettes often include a mix of wearable shades and statement colours so you can build your confidence.
Many Rude formulas are designed for strong payoff and staying power, especially their matte lipsticks, eyeliners and pressed pigments. For best results, pair them with a primer.
Absolutely. Rude offers natural nudes, soft shimmers and subtle tones alongside its vibrant shades—perfect for daily wear while still keeping a touch of attitude.
