Beauty of Joseon – Heritage Skincare Made Modern
Rooted in time-honoured rituals of the Joseon Dynasty, Beauty of Joseon blends traditional botanicals with modern dermatology to support calm, clear, luminous skin. As a cult favourite within
K-Beauty skincare, the brand focuses on gentle actives and hanbang (herbal) ingredients to strengthen the skin barrier and restore glow.
Signature Ranges & Bestsellers
Relief Sun SPF delivers high protection in a silky, moisturising texture that wears beautifully under makeup. Glow Serum (propolis + niacinamide) targets dullness and visible pores, while Ginseng lines provide antioxidant care and lasting hydration. For on-the-go care, the Matte Sun Stick helps control shine without disrupting makeup.
How to Build a Joseon Routine
Cleanse gently, mist or tone, then apply a targeted serum (Glow, Revive, or Calming). Seal with a lightweight moisturiser. In the morning, finish with broad-spectrum SPF; in the evening, add a nourishing cream or sleeping mask as needed.
Frequently Asked Questions
Is Beauty of Joseon suitable for sensitive skin?
Yes. The formulas prioritise barrier-supporting ingredients and minimal fragrance. If you’re new to actives, introduce them gradually and patch test first.
What makes Relief Sun so popular?
It offers high SPF with a breathable, moisturising finish, leaving no white cast and layering well under makeup—ideal for daily wear in warm climates.
Which serum should I choose?
Glow Serum for dullness and visible pores, Revive/Ginseng for elasticity and fine lines, and Calming/Green Plum for congestion-prone or easily irritated skin.
Can I combine Joseon serums with stronger actives?
Yes—alternate days with exfoliating acids or retinoids, and keep the rest of your routine hydrating and simple to maintain comfort.
