Beauty of Joseon – Heritage Skincare Made Modern

Rooted in time-honoured rituals of the Joseon Dynasty, Beauty of Joseon blends traditional botanicals with modern dermatology to support calm, clear, luminous skin. As a cult favourite within K-Beauty skincare, the brand focuses on gentle actives and hanbang (herbal) ingredients to strengthen the skin barrier and restore glow.

Signature Ranges & Bestsellers

Relief Sun SPF delivers high protection in a silky, moisturising texture that wears beautifully under makeup. Glow Serum (propolis + niacinamide) targets dullness and visible pores, while Ginseng lines provide antioxidant care and lasting hydration. For on-the-go care, the Matte Sun Stick helps control shine without disrupting makeup.

How to Build a Joseon Routine

Cleanse gently, mist or tone, then apply a targeted serum (Glow, Revive, or Calming). Seal with a lightweight moisturiser. In the morning, finish with broad-spectrum SPF; in the evening, add a nourishing cream or sleeping mask as needed.

Frequently Asked Questions

Is Beauty of Joseon suitable for sensitive skin?

Yes. The formulas prioritise barrier-supporting ingredients and minimal fragrance. If you’re new to actives, introduce them gradually and patch test first.

What makes Relief Sun so popular?

It offers high SPF with a breathable, moisturising finish, leaving no white cast and layering well under makeup—ideal for daily wear in warm climates.

Which serum should I choose?

Glow Serum for dullness and visible pores, Revive/Ginseng for elasticity and fine lines, and Calming/Green Plum for congestion-prone or easily irritated skin.

Can I combine Joseon serums with stronger actives?

Yes—alternate days with exfoliating acids or retinoids, and keep the rest of your routine hydrating and simple to maintain comfort.