Rimmel London

Makeup That Elevates Self-Expression

Since 1834, Rimmel London has innovated to elevate how you express yourself. From bold color to wearable neutrals, every formula is designed to be easy, high-impact, and unapologetically you.

Shop Rimmel Bestsellers

• Lipstick — statement mattes, satins, and sheers for every mood.
• Concealer — brighten, conceal, and refresh with skin-true coverage.
• Mascara — volume, length, and lift with clump-free definition.
• Nail Polish — fast-dry colors and gels for chip-resistant shine.
• Eyeliner — pencils, liquids, and gels for precise lines and smoky blends.
• Foundation — breathable, long-wear bases that stay comfortable.
• Tools — pro brushes and essentials for a seamless finish.

Create Your London-Inspired Routine

1. Base: Even out with long-wear foundation, then perfect with a targeted concealer.
2. Set & Sculpt: Lock in with powder; add natural color with blush and bronzer.
3. Eyes: Define with liner and amplify lashes with your favorite mascara.
4. Lips: Finish with a lasting lipstick shade that matches your vibe.

Rimmel London FAQs

Which Rimmel foundation finish should I choose?

For shine control, choose a matte long-wear base; for a fresher look, pick a natural/satin finish. Build coverage in thin layers and set with a translucent powder where needed.

How do I get a precise wing with pencil liner?

Sharpen the tip, sketch the wing first at the outer corner, then connect to the lash line. Set with a matching shadow for extra hold, or try liquid from our eyeliners collection for a crisper edge.

What’s the best way to stop lipstick from feathering?

Outline with a matching lip liner/lipstick, blot once, then re-apply. A touch of translucent powder at the edge helps lock color in place.

How can I make my mascara last longer without smudging?

Curl lashes first, apply in thin coats, and avoid heavy creams around the eye area. For humid days, choose waterproof options from our mascara selection.

Quick dry nails without the bubbles?

Apply thin coats of nail polish, allow 60–90 seconds between layers, and finish with a fast-dry top coat. Roll (don’t shake) the bottle to avoid trapped air.